Marketing for Specialty Auto Shops: Stop Competing with Jiffy Lube
You're Not a Quick Lube - Stop Marketing Like One
You do custom engine builds, performance upgrades, restorations that take months. But when someone Googles "auto shop near me," you show up next to places doing $29 oil changes.
The result?
Phone calls from people asking "how much for an oil change?" when you specialize in $15K custom builds.
You need customers who care about quality, not price.
The Real Problem
Your Ideal Customer Doesn't Know You Exist
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Owns a classic car, performance vehicle, or high-end import
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Willing to spend $5K-$50K on the right work
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Values craftsmanship over speed
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Wants someone who GETS their car
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Car shows and meets
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Enthusiast forums and Facebook groups
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YouTube watching build videos
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Driving past your shop but never stopping in
They're NOT clicking on generic "auto repair" ads.
What We Do for Specialty Auto Shops
Stop Wasting Money on Wrong Customers
Instead of advertising "oil changes" or "brake service," we target:
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"Custom turbo install [your city]"
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"Classic car restoration near me"
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"Performance shop for [specific car brand]"
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People watching custom build videos on YouTube
Result: The phone rings with customers who WANT to spend money on quality work.
Get Found Everywhere Car People Are
When someone searches for your specialty work
Facebook/Instagram
Show your before/afters to car enthusiasts
YouTube
Ads before car build videos
Digital Billboards
On the route to car shows and meets
Local Events
Sponsoring car shows, meets, cruise nights
We make you the shop everyone talks about at car meets.
Prove You're the Expert
We help you:
Get featured in local car publications
Build a following of enthusiasts who share your work
Show off your best builds everywhere
Get testimonials from customers with impressive cars
When someone's looking for custom work, YOUR shop is the one they've heard about.
Real Results
Specialty Auto Shop
Before working with us
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80% of calls: "How much for an oil change?"
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Average job: $800
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Competing with every quick lube in town
After 4 months
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80% of calls: "I saw your build on Instagram, can you do this for me?"
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Average job: $4,200
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Booked 2 months out with custom work
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Turning away oil change requests
185% increase in custom build inquiries
Who This Works For
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Performance shops (turbo, supercharger, engine builds)
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Classic car restoration
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Custom fabrication and body work
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High-end detailing and paint correction
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Import/European specialists
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Import/European specialists
How This Is Different
From Every Other "Marketing Agency"
Most agencies:
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Lump you in with generic "auto repair"
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Advertise oil changes and brake jobs
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Get you calls from tire-kickers
Search Everywhere Marketing:
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We ONLY market your specialty work
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We target car enthusiasts, not bargain hunters
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We position you as THE expert shop
Pricing for Auto Shops
Most specialty shops doing $500K-$2M annually start with our Growth Package ($5K/month).
Most specialty shops doing $500K-$2M annually start with our Growth Package ($5K/month).
What's included:
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Ads targeting car enthusiasts (not general public)
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Your best builds showcased everywhere
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Help getting featured at car events
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Dashboard showing which ads bring in high-dollar jobs
Investment: $5,000/month
(includes everything)
Expected by Month 3: 50-100 qualified leads, average job value increases 40%+
Questions Auto Shop Owners Ask
No. We focus on your high-profit specialty work. If you want to fill your bays with $50 oil changes, we're not the right fit.
Yes. We target people within 30-50 miles who own the types of cars you specialize in. Car enthusiasts will drive for the right shop.
Most shops see qualified leads within 30 days. By Month 3, you'll have a consistent flow of the RIGHT customers.
Then you want BETTER customers, not more customers. We help you attract the jobs you WANT to do at higher prices.